Times Square was the place to be this past weekend! Team Torque took over the Lids Store on 42nd Street and Times Square to celebrate the release of our brand new collaboration line of Lids Snapbacks by hosting a launch party and autograph signing. Urijah Faber, TJ Lavin, Diego Sanchez, and Al Iaquinta came down to show their NYC fans some love as they drew in two hour lines and helped bring in record breaking opening day sales numbers. The signing was a huge success, and we cannot wait for the next one! Thank you to everyone that showed up and supported us as we reached another milestone as a brand. A special thanks goes out to the employees and managers of Lids for helping us put on such a successful and amazing event! Next stop, DALLAS!
Urijah Faber, TJ Lavin, Diego Sanchez, Al Iaquinta, Lids, Times Square, NYC, New York City, Dallas, Snapbacks, UFC, X-Games, UFC 199, UFC 200, Team Alpha Male, The Challenge, TUF, YUMS.